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Content Marketing Specialist H/F
Mirakl, leader et pionnier de l'économie de plateforme, propose aux entreprises une suite unique de solutions leur permettant de transformer significativement leur e-commerce afin d'accélérer de façon durable et rentable leur croissance.
Depuis 2012, Mirakl accompagne les entreprises B2C et B2B avec la technologie la plus avancée, sécurisée et évolutive leur permettant de digitaliser leur activité et d'élargir leur offre via la marketplace ou le dropship, faciliter la gestion des catalogues et des paiements de leurs fournisseurs pour plus d'efficacité, offrir une expérience d'achat personnalisée à leurs clients, et augmenter leurs profits grâce au retail media.
Mirakl est le partenaire de choix de plus de 400 entreprises leaders dans le monde, dont Airbus, Astore by AccorHotels, Decathlon, H&M, Sonepar et Toyota Material Handling.
Basée à Paris et à Boston, et avec des bureaux dans 7 pays, Mirakl est certifiée Great Place to Work.
We are seeking a dynamic and creative Content Marketing Specialist to join our global Corporate marketing team (AMER & Paris). In this role, you will BE responsible for managing and executing our social media strategy, localizing content to meet the needs of global markets, and crafting high-quality written content across various formats. The ideal candidate is a self-starter who is passionate about storytelling, is detail-oriented, and has a proven track record in content marketing, social media management, and localization.
Localization : Paris headquarters (16e) fluent levels of French and English are required
Key Responsibilities :
Content Development :
- - Identify and take on writing projects for the content marketing team, including blog posts, articles, and other formats to engage our audience.
- Continuously monitor and evaluate Mirakl's existing content to identify ways to reuse/repurpose, improve performance, and ensure the quality of content remains high.
- Ensure that all Mirakl content continues to BE relevant, up-to-date, and aligned with Mirakl's global voice, written brand, and style.
Corporate Marketing Social Media Strategy :
- - Own social media calendar for corporate marketing team and coordinates with global digital teams on calendaring.
- Partner with the REST of the team to identify topics for social and act as a reference point for social media best practices/tools across the team.
- Develop content for social posts, particularly LinkedIn
- Measure, analyze, and report on performance.Refine strategy based on performance to further social media goals.
- Develop and execute employee advocacy social media strategy in partnership with the employer branding team.
Website management
- Manage inbound requests from the REST of the company on changes to the website.
- Make changes and constantly optimize the website to improve brand reach and lead generation
Localization of Content
- - Adapt content to fit the needs of global markets, ensuring IT resonates with local audiences while maintaining brand consistency.
- Work closely with local teams and external agencies to translate and localize content for different regions.
- Ensure localized content aligns with regional cultural nuances, linguistic accuracy, and SEO best practices.
Collaboration and Optimization :
- - Ensure that content is up-to-date and easily accessible for marketing and sales teams via internal tools.
- Collaborate cross-functionally with all global marketing functions, particularly field, digital and product marketing teams.
- Manage content calendars and ensure timely delivery of all projects.
- Use AI in all processes and creation of assets for the highest level of efficiency
Requirements :
- Master's degree in Marketing, Communications, Journalism, or a related field.
- 2+ years of experience in content marketing, social media management, or a similar role.
- Strong writing, editing, and proofreading skills (both French and English) with exceptional attention to detail.
- Proven experience managing social media platforms and content calendars.
- Knowledge of localization processes and best practices for adapting content across multiple markets.
Mirakl est engagée en faveur de la diversité, de l'égalité des chances et de l'inclusion. Nous célébrons nos différences car nous sommes convaincus que les qualités visibles et invisibles de chaque Mirakl Worker sont une source de force et d'innovation. Dans le cadre de cet engagement, nous étudions toutes les candidatures sans distinction de : genre, ethnicité, religion, orientation sexuelle, handicap, âge ou toute autre caractéristique protégée par la loi.
Depuis 2012, Mirakl accompagne les entreprises B2C et B2B avec la technologie la plus avancée, sécurisée et évolutive leur permettant de digitaliser leur activité et d'élargir leur offre via la marketplace ou le dropship, faciliter la gestion des catalogues et des paiements de leurs fournisseurs pour plus d'efficacité, offrir une expérience d'achat personnalisée à leurs clients, et augmenter leurs profits grâce au retail media.
Mirakl est le partenaire de choix de plus de 400 entreprises leaders dans le monde, dont Airbus, Astore by AccorHotels, Decathlon, H&M, Sonepar et Toyota Material Handling.
Basée à Paris et à Boston, et avec des bureaux dans 7 pays, Mirakl est certifiée Great Place to Work.
We are seeking a dynamic and creative Content Marketing Specialist to join our global Corporate marketing team (AMER & Paris). In this role, you will BE responsible for managing and executing our social media strategy, localizing content to meet the needs of global markets, and crafting high-quality written content across various formats. The ideal candidate is a self-starter who is passionate about storytelling, is detail-oriented, and has a proven track record in content marketing, social media management, and localization.
Localization : Paris headquarters (16e) fluent levels of French and English are required
Key Responsibilities :
Content Development :
- - Identify and take on writing projects for the content marketing team, including blog posts, articles, and other formats to engage our audience.
- Continuously monitor and evaluate Mirakl's existing content to identify ways to reuse/repurpose, improve performance, and ensure the quality of content remains high.
- Ensure that all Mirakl content continues to BE relevant, up-to-date, and aligned with Mirakl's global voice, written brand, and style.
Corporate Marketing Social Media Strategy :
- - Own social media calendar for corporate marketing team and coordinates with global digital teams on calendaring.
- Partner with the REST of the team to identify topics for social and act as a reference point for social media best practices/tools across the team.
- Develop content for social posts, particularly LinkedIn
- Measure, analyze, and report on performance.Refine strategy based on performance to further social media goals.
- Develop and execute employee advocacy social media strategy in partnership with the employer branding team.
Website management
- Manage inbound requests from the REST of the company on changes to the website.
- Make changes and constantly optimize the website to improve brand reach and lead generation
Localization of Content
- - Adapt content to fit the needs of global markets, ensuring IT resonates with local audiences while maintaining brand consistency.
- Work closely with local teams and external agencies to translate and localize content for different regions.
- Ensure localized content aligns with regional cultural nuances, linguistic accuracy, and SEO best practices.
Collaboration and Optimization :
- - Ensure that content is up-to-date and easily accessible for marketing and sales teams via internal tools.
- Collaborate cross-functionally with all global marketing functions, particularly field, digital and product marketing teams.
- Manage content calendars and ensure timely delivery of all projects.
- Use AI in all processes and creation of assets for the highest level of efficiency
Requirements :
- Master's degree in Marketing, Communications, Journalism, or a related field.
- 2+ years of experience in content marketing, social media management, or a similar role.
- Strong writing, editing, and proofreading skills (both French and English) with exceptional attention to detail.
- Proven experience managing social media platforms and content calendars.
- Knowledge of localization processes and best practices for adapting content across multiple markets.
Mirakl est engagée en faveur de la diversité, de l'égalité des chances et de l'inclusion. Nous célébrons nos différences car nous sommes convaincus que les qualités visibles et invisibles de chaque Mirakl Worker sont une source de force et d'innovation. Dans le cadre de cet engagement, nous étudions toutes les candidatures sans distinction de : genre, ethnicité, religion, orientation sexuelle, handicap, âge ou toute autre caractéristique protégée par la loi.
Publiée le 26/11/2024
